The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). Age can be combined with another demographic, such as gender. Let's face it- Being able to rank high on search engines is a huge advantage these days …

The ability to reduce purchase risk becomes a benefit that many consumers seek while examining external information. With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's …

Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating your site. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on …

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results …

Aligning a brand's message with an influencer's motivation will be the key to success. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy …

Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're …