Don't go overboard at the risk of being penalized by Google

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. In this article our main focus is to improve listings on directories. It probably seems incredibly obvious, but it's wise to ensure that the new …

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Reasons that people rely on comment spam

After all, 75% of Google's clicks are from the first page. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for …

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Combine responsive design and indexed pages for Supercharged SEO

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. You can also buy domain name misspellings to capture any lost traffic. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone …

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Learn to do local search like a pro

Why are keywords so important? If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. Internal linking is a really effective SEO technique - it helps …

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Adjust your appearance in search by utilising backlinks

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you're focusing on. Your net …

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Be clear, truthful and accurate when it comes to static pages

You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. It's not enough just to update regularly anymore; posts consistently …

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