Just by optimizing your site for mobile, you'll earn higher positions in Google search results, resulting in more traffic to your site. However, many companies continue to do so, and some companies have severely lost search rankings and visibility as a result. This does not mean you should shoehorn keywords …

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. If Google is crawling your website and it picks up on signals that say a person's time will be wasted …

The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). Age can be combined with another demographic, such as gender. Let's face it- Being able to rank high on search engines is a huge advantage these days …

Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they've done a …

Why are keywords so important? If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. Internal linking is a really effective SEO technique - it helps …

Google and other search websites are crawling millions of web pages and analyzing every piece of content. Why do online businesses disavow links? If you seldom get into any detail, you won't look like an authority. Have you seen these wonderful traditional rocking horse ? For example, you could search for …

You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. It's not enough just to update regularly anymore; posts consistently …

Email provides a cost-effective method of reaching prospects. The destination address remains hidden in the text flow. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because …

Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're …