A new feature that Google has added to its Knowledge Graph is allowing entities to claim their Knowledge Graph panel to become the authoritative owners and editors of the results within the panel. Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page …

Google hates link schemes. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages …

Producing content for search engines is also content marketing, list building, and relationship marketing. Think quality rather than quantity, and again, ask yourself whether your prospects are likely to see and click on this link. Does searching for SEO specialist make your eyes light up when you see the results …

The day may come when links are less important to rankings, but that day hasn't arrived yet. Nothing on the internet is truly permanent-at least, that we know of-but for the most part, the links you build should seem that way. If you wash a purple scarf at a very …

If it has two associated URLs, Google considers it a duplicate page-and duplicate pages are a major no-no after the Panda update. Now, Google and other major search engines are keeping a closer watch on who's paying attention to the new SEO game. Thinking of getting hair extensions? Lucy Hall …

Here is when things really get interesting. The context of your links is also vital. For example, where would one find a wooden rocking horse ? Instead, OSOO analyzing the fact that you are looking for the greatest steak restaurants in southern California, and attempting to give you the most relevant …

If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. If you're not in a hurry to get your pages indexed, and there's nothing abnormal about your site, all you'll have to do is wait for Google's web crawlers to eventually discover …

If you read a keyword-containing phrase and it sounds "weird" or "off" to you, that's a good indication that you've "stuffed" it into a place it doesn't belong. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don't fully understand …

Search engine optimization (SEO) has never been a particularly inexpensive strategy, unless you were trying to rank for the most popular and hard-to-obtain keywords available, in which case you were probably big enough to have the budget for it. Be sure to includes "Share" buttons on your webpages to help …

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Typically, SEOs use head keywords for title tags of the …

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

Do your best to write one awesome H1 tag that answers the user's search intent, and gets them excited about reading your article. The two commodities that are exchanged are unique content and backlinks. Recently, I came across this interesting old rocking horses . InfoHost is important to have at least …

Google's Knowledge Graph is continuously growing in size, able to answer more user queries with short, concise answers pulled from sites across the web. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are …

Just by optimizing your site for mobile, you'll earn higher positions in Google search results, resulting in more traffic to your site. However, many companies continue to do so, and some companies have severely lost search rankings and visibility as a result. This does not mean you should shoehorn keywords …

When it comes to growing your business online, there's nothing more powerful than organic traffic from search engines. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Unless sensationalism is relevant to your content, clickbait …

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. In this article our main focus is to improve listings on directories. It probably seems incredibly obvious, but it's wise to ensure that the new …

After all, 75% of Google's clicks are from the first page. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for …

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. If Google is crawling your website and it picks up on signals that say a person's time will be wasted …

Be sure you're pages titles are named properly and that the file extensions include keywords for every page you upload. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. How SEO Works... Although the Search Engines …

This is where Alt tags come in very handy. Links from other sites to yours not only yield visits from prequalified prospects, but also enhance your search engine ranking. n order to combat these unwanted SEO attacks, Google wanted to provide webmasters with a simple and efficient way to notify …

Thin content is a phrase used to describe websites that lack valuable information for visitors. A catchy tagline identifies a brand and then stays with it over successive campaigns. Being amongst the first websites that a user sees when they search for a product/service that they're interested in - being …

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. You can also buy domain name misspellings to capture any lost traffic. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone …

The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). Age can be combined with another demographic, such as gender. Let's face it- Being able to rank high on search engines is a huge advantage these days …

Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they've done a …

The SEO implementation phase is where all the planning and strategy come into effect. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without …

Why are keywords so important? If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. Internal linking is a really effective SEO technique - it helps …

Google and other search websites are crawling millions of web pages and analyzing every piece of content. Why do online businesses disavow links? If you seldom get into any detail, you won't look like an authority. Have you seen these wonderful traditional rocking horse ? For example, you could search for …

The ability to reduce purchase risk becomes a benefit that many consumers seek while examining external information. With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's …

To do so, you'll need to analyze the following for each site to determine if you can outrank them. A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a …

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Just by …

Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating your site. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on …

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you're focusing on. Your net …

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results …

You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. It's not enough just to update regularly anymore; posts consistently …

Aligning a brand's message with an influencer's motivation will be the key to success. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy …

Email provides a cost-effective method of reaching prospects. The destination address remains hidden in the text flow. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because …

Finding authoritative sites that'll link back to your pages can be difficult. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a …

Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website's reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Make sure that every page has one …

A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. Shared hosting is also known as virtual hosting. Metric analysis reveals that the customer read the message, the time it was …

Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're …