Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. In this article our main focus is to improve listings on directories. It probably seems incredibly obvious, but it's wise to ensure that the new …

After all, 75% of Google's clicks are from the first page. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for …

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. If Google is crawling your website and it picks up on signals that say a person's time will be wasted …

Be sure you're pages titles are named properly and that the file extensions include keywords for every page you upload. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. How SEO Works... Although the Search Engines …

This is where Alt tags come in very handy. Links from other sites to yours not only yield visits from prequalified prospects, but also enhance your search engine ranking. n order to combat these unwanted SEO attacks, Google wanted to provide webmasters with a simple and efficient way to notify …

Thin content is a phrase used to describe websites that lack valuable information for visitors. A catchy tagline identifies a brand and then stays with it over successive campaigns. Being amongst the first websites that a user sees when they search for a product/service that they're interested in - being …

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. You can also buy domain name misspellings to capture any lost traffic. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone …

The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). Age can be combined with another demographic, such as gender. Let's face it- Being able to rank high on search engines is a huge advantage these days …

Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they've done a …

The SEO implementation phase is where all the planning and strategy come into effect. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without …

Why are keywords so important? If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. Internal linking is a really effective SEO technique - it helps …

Google and other search websites are crawling millions of web pages and analyzing every piece of content. Why do online businesses disavow links? If you seldom get into any detail, you won't look like an authority. Have you seen these wonderful traditional rocking horse ? For example, you could search for …

The ability to reduce purchase risk becomes a benefit that many consumers seek while examining external information. With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's …

To do so, you'll need to analyze the following for each site to determine if you can outrank them. A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a …

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Just by …

Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating your site. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on …

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you're focusing on. Your net …

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results …

You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. It's not enough just to update regularly anymore; posts consistently …

Aligning a brand's message with an influencer's motivation will be the key to success. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy …

Email provides a cost-effective method of reaching prospects. The destination address remains hidden in the text flow. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because …

Finding authoritative sites that'll link back to your pages can be difficult. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a …

Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website's reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Make sure that every page has one …

A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. Shared hosting is also known as virtual hosting. Metric analysis reveals that the customer read the message, the time it was …

Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're …